Applications are the backbone of mobile phones these days, as without them there is almost nothing to do on the devices. There are thousands of mobile apps in an app store, people tend to choose carefully before clicking carefully. Now to increase the number of downloads of an application, a developer should keep in mind various things. Out of all these things, app store optimization is one of the biggest factors. By proper app store optimization, one can take increase the ios app ranking substantially.
App store optimization
App store optimization is a technique through which the developers can make sure that their app is visible in-app searches. The downloaders tend tp search the relayed apps using keywords, and thus the app must be optimized enough to be searched by both search engines and people. one should keep in mind the apps tore ranking strategy to equip the app with the proper features and factors.
How to get a higher rank?
To rank higher on the search of the app store, the developers should keep in mind certain things like:
- The icon of the app should be clear and attractive.
- The target audience should be kept in mind.
- The keywords should be well chosen including the relevant keywords and less competitive ones.
- The title should be created using metadata analysis, thus making it short and crisp.